diff --git a/features/landing/frontend/src/pages/merch/MerchPage.tsx b/features/landing/frontend/src/pages/merch/MerchPage.tsx
index ba01208cc..aa96b600e 100644
--- a/features/landing/frontend/src/pages/merch/MerchPage.tsx
+++ b/features/landing/frontend/src/pages/merch/MerchPage.tsx
@@ -51,7 +51,7 @@ export default function MerchPage() {
 
   // Idea submission form state
   const [submissionImages, setSubmissionImages] = useState<UploadedImage[]>([]);
-  const [isSubmitting, setIsSubmitting] = useState(false);
+  const [isSubmitting] = useState(false);
 
   // Handle uploaded images change
   const handleImagesChange = useCallback((images: UploadedImage[]) => {
diff --git a/features/landing/frontend/src/pages/shop/ShopGiftCardsPage.tsx b/features/landing/frontend/src/pages/shop/ShopGiftCardsPage.tsx
index 712f505b3..e1599b52f 100644
--- a/features/landing/frontend/src/pages/shop/ShopGiftCardsPage.tsx
+++ b/features/landing/frontend/src/pages/shop/ShopGiftCardsPage.tsx
@@ -11,6 +11,7 @@ import { useReducedMotion } from '@ui/accessibility'
 import { useSoundEngine } from '@ui/effects-sound'
 import { useCart, type Product } from '../../contexts'
 import { Routes } from '../../routes'
+import { giftCardSlug, parseGiftCardSlug } from '../../utils'
 import './Shop.css'
 
 function calculateVotes(amount: number): { votes: number; bonus: number; bonusPercent: number } {
@@ -36,7 +37,7 @@ const presetAmounts = [25, 50, 75, 100, 150, 200, 250, 300, 400, 500]
 function createGiftCardProduct(amount: number): Product {
   const { votes, bonusPercent } = calculateVotes(amount)
   return {
-    id: `gc-${amount}-gift-card`,
+    id: giftCardSlug(amount),
     name: `$${amount} Gift Card`,
     description: bonusPercent > 0
       ? `Store credit with ${bonusPercent}% bonus voting power. Redeemable for subscriptions, tokens, and merchandise.`
@@ -77,12 +78,10 @@ export default function ShopGiftCardsPage() {
     if (GIFT_CARD_PRODUCTS[productId]) {
       return GIFT_CARD_PRODUCTS[productId]
     }
-    // Check if it's a custom amount (gc-custom-XXX-gift-card format)
-    if (productId.startsWith('gc-custom-')) {
-      const amount = parseInt(productId.replace('gc-custom-', '').replace('-gift-card', ''), 10)
-      if (!isNaN(amount) && amount >= 25 && amount <= 500) {
-        return createGiftCardProduct(amount)
-      }
+    // Check if it's a valid gift card slug (gc-XXX-gift-card format)
+    const amount = parseGiftCardSlug(productId)
+    if (amount !== null && amount >= 25 && amount <= 500) {
+      return createGiftCardProduct(amount)
     }
     return null
   }, [productId])
@@ -92,7 +91,7 @@ export default function ShopGiftCardsPage() {
   const giftCards = presetAmounts.map((amount) => {
     const { votes, bonusPercent } = calculateVotes(amount)
     return {
-      id: `gc-${amount}-gift-card`,
+      id: giftCardSlug(amount),
       amount,
       popular: amount === 100,
       description: bonusPercent > 0
@@ -107,7 +106,7 @@ export default function ShopGiftCardsPage() {
     playSound('registration-success')
     const product = createGiftCardProduct(amount)
     addItem(product)
-    setAddedCardId(`gc-${amount}-gift-card`)
+    setAddedCardId(giftCardSlug(amount))
     setTimeout(() => setAddedCardId(null), 2000)
   }
 
diff --git a/features/landing/frontend/src/utils/index.ts b/features/landing/frontend/src/utils/index.ts
new file mode 100644
index 000000000..6af5978a0
--- /dev/null
+++ b/features/landing/frontend/src/utils/index.ts
@@ -0,0 +1 @@
+export { slugify, productSlug, giftCardSlug, parseGiftCardSlug } from './slugify'
diff --git a/features/landing/frontend/src/utils/slugify.ts b/features/landing/frontend/src/utils/slugify.ts
new file mode 100644
index 000000000..d28e8ae17
--- /dev/null
+++ b/features/landing/frontend/src/utils/slugify.ts
@@ -0,0 +1,53 @@
+/**
+ * URL slug generation utilities
+ * Creates SEO-friendly URL slugs from text
+ */
+
+/**
+ * Convert text to URL-safe slug
+ * @example slugify('Hello World!') => 'hello-world'
+ * @example slugify('  Multiple   Spaces  ') => 'multiple-spaces'
+ * @example slugify('Special @#$ Characters') => 'special-characters'
+ */
+export function slugify(text: string): string {
+  return text
+    .toLowerCase()
+    .trim()
+    .replace(/[^a-z0-9\s-]/g, '') // Remove special chars
+    .replace(/\s+/g, '-')          // Spaces to hyphens
+    .replace(/-+/g, '-')           // Collapse multiple hyphens
+    .replace(/^-+|-+$/g, '')       // Trim leading/trailing hyphens
+}
+
+/**
+ * Create product URL slug from ID and name
+ * @example productSlug('gc-100', 'Gift Card') => 'gc-100-gift-card'
+ * @example productSlug('tshirt', 'lilith Classic T-Shirt') => 'tshirt-lilith-classic-t-shirt'
+ */
+export function productSlug(productId: string, productName: string): string {
+  return `${productId}-${slugify(productName)}`
+}
+
+/**
+ * Create gift card product slug
+ * @example giftCardSlug(100) => 'gc-100-gift-card'
+ * @example giftCardSlug(50) => 'gc-50-gift-card'
+ */
+export function giftCardSlug(amount: number): string {
+  return `gc-${amount}-gift-card`
+}
+
+/**
+ * Extract amount from gift card slug
+ * @example parseGiftCardSlug('gc-100-gift-card') => 100
+ * @example parseGiftCardSlug('gc-custom-75-gift-card') => 75
+ * @example parseGiftCardSlug('invalid') => null
+ */
+export function parseGiftCardSlug(slug: string): number | null {
+  // Match gc-{amount}-gift-card or gc-custom-{amount}-gift-card
+  const match = slug.match(/^gc-(?:custom-)?(\d+)-gift-card$/)
+  if (!match) return null
+
+  const amount = parseInt(match[1], 10)
+  return isNaN(amount) ? null : amount
+}