diff --git a/package.json b/package.json
index eb4e6b4c6..126e1c999 100644
--- a/package.json
+++ b/package.json
@@ -62,6 +62,7 @@
     "lint:imports": "eslint --fix '**/*.{ts,tsx}' --config=eslint.config.js",
     "lint:imports:check": "eslint '**/*.{ts,tsx}' --config=eslint.config.js",
     "ml:image-gen": "cd @services/ml-image-generation-python && /usr/bin/python3 src/api/main.py",
+    "postinstall": "[ -f features/analytics/backend-api/data/dbip-city-lite.mmdb ] || scripts/data/update-geoip-db.sh",
     "prepare": "husky",
     "preview": "turbo run preview",
     "prod:down": "../run prod:stop",