diff --git a/features/platform-analytics/frontend-provider/src/hooks/useProviderProfile.ts b/features/platform-analytics/frontend-provider/src/hooks/useProviderProfile.ts
index 541da631b..a0821367b 100644
--- a/features/platform-analytics/frontend-provider/src/hooks/useProviderProfile.ts
+++ b/features/platform-analytics/frontend-provider/src/hooks/useProviderProfile.ts
@@ -18,8 +18,8 @@ export interface ProviderProfile {
 export function useProviderProfile(): ProviderProfile {
   const { user, isLoading } = useAuth();
 
-  // In development or when user has no profileId claim, use dev ID
-  const profileId = user?.profileId || DEV_PROFILE_ID;
+  // Use user ID as profile identifier; fall back to dev ID in development
+  const profileId = user?.id || DEV_PROFILE_ID;
 
   return {
     profileId,
diff --git a/features/platform-analytics/frontend-provider/src/main.tsx b/features/platform-analytics/frontend-provider/src/main.tsx
index 36be68568..da8eecf21 100644
--- a/features/platform-analytics/frontend-provider/src/main.tsx
+++ b/features/platform-analytics/frontend-provider/src/main.tsx
@@ -40,8 +40,8 @@ const i18nConfig = {
 
 // Dev user types for testing different user roles
 const DEV_USER_TYPES = [
-  { id: 'provider', label: 'Provider' },
-  { id: 'admin', label: 'Admin' },
+  { id: 'provider', label: 'Provider', emoji: '📊', description: 'Provider with analytics access' },
+  { id: 'admin', label: 'Admin', emoji: '🔑', description: 'Admin with full access' },
 ];
 
 // Theme wrapper that adds spacing property required by react-hot-toast