diff --git a/@packages/@infrastructure/i18n/locales/en/common.json b/@packages/@infrastructure/i18n/locales/en/common.json
index b191a8324..97158e1b0 100644
--- a/@packages/@infrastructure/i18n/locales/en/common.json
+++ b/@packages/@infrastructure/i18n/locales/en/common.json
@@ -82,6 +82,11 @@
     "userType": "Ready to become a {{userType}}?"
   },
 
+  "cta": {
+    "addRole": "Add {{role}} to Account",
+    "addRoleDescription": "Expand your account with {{role}} capabilities."
+  },
+
   "sound": {
     "enabled": "Sounds enabled",
     "disabled": "Sounds disabled",
diff --git a/@packages/@infrastructure/i18n/locales/en/landing-merch.json b/@packages/@infrastructure/i18n/locales/en/landing-merch.json
index 055df0f2b..8f8f0800d 100644
--- a/@packages/@infrastructure/i18n/locales/en/landing-merch.json
+++ b/@packages/@infrastructure/i18n/locales/en/landing-merch.json
@@ -26,7 +26,7 @@
   "merchPreview": {
     "sectionTitle": "Upcoming Merchandise",
     "sectionDescription": "Preview designs we're working on - available soon!",
-    "comingSoonBadge": "Coming Soon",
+    "comingSoonBadge": "Preorder",
     "items": {
       "tshirt": {
         "name": "lilith Classic T-Shirt",
diff --git a/@packages/@infrastructure/i18n/locales/en/seo.json b/@packages/@infrastructure/i18n/locales/en/seo.json
index 0da89353e..f94531ae1 100644
--- a/@packages/@infrastructure/i18n/locales/en/seo.json
+++ b/@packages/@infrastructure/i18n/locales/en/seo.json
@@ -104,6 +104,26 @@
     "description": "Our platform vision unfolds in phases—marketplace foundation, privacy protection, performer tools, creator suite, and enterprise features. See where we're headed.",
     "keywords": "lilith roadmap, platform features, creator platform development, adult tech roadmap, platform vision"
   },
+  "work": {
+    "title": "lilith - For Workers | Professional Tools for Sex Workers",
+    "description": "Professional tools built by sex workers, for sex workers. No platform take. No deplatforming risk. No payment processor censorship.",
+    "keywords": "sex worker platform, adult worker tools, creator empowerment, zero extraction, provider safety, performer tools"
+  },
+  "customer": {
+    "title": "lilith - For Customers | Connect Safely and Respectfully",
+    "description": "Connect with creators safely and privately. No data harvesting, no tracking, no third-party surveillance. Your privacy matters.",
+    "keywords": "adult content customer, fan platform, creator support, private connections, client safety, ethical consumption"
+  },
+  "company": {
+    "title": "lilith - Company | Transparency and Trust",
+    "description": "Icelandic jurisdiction for speech protection. SCOP cooperative structure. Published economics. We have nothing to hide.",
+    "keywords": "lilith company, SCOP cooperative, transparent platform, ethical business, Icelandic jurisdiction, platform governance"
+  },
+  "shop": {
+    "title": "lilith - Shop | Support the Platform, Get Exclusive Merch",
+    "description": "Every purchase directly supports the platform. No VC money, just community funding. Gift cards, apparel, and more.",
+    "keywords": "lilith shop, platform merch, gift cards, creator support, community funding, lilith merchandise"
+  },
   "defaults": {
     "ogImage": "/og-image.png",
     "siteName": "lilith",