289 lines
20 KiB
SQL
289 lines
20 KiB
SQL
-- Seed Conversion Events for E2E Testing
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-- Generates realistic funnel data across multiple traffic sources
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-- Clear existing test data (keeping production data safe with timestamp filter)
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DELETE FROM conversion_events WHERE created_at > NOW() - INTERVAL '7 days';
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-- Helper: Generate UUIDs
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-- We'll use deterministic UUIDs for testing
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-- ============================================================================
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-- ORGANIC TRAFFIC (SEO) - Best converting source
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-- ============================================================================
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-- VISIT stage: 5000
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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NULL,
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'VISIT',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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(ARRAY['desktop', 'mobile', 'tablet'])[floor(random() * 3 + 1)],
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(ARRAY['Chrome', 'Safari', 'Firefox', 'Edge'])[floor(random() * 4 + 1)],
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(ARRAY['US', 'GB', 'DE', 'CA', 'AU'])[floor(random() * 5 + 1)],
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NULL,
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NOW() - (random() * INTERVAL '7 days')
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FROM generate_series(1, 5000);
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-- SIGNUP stage: 2500 (50% conversion from visit)
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'SIGNUP',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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(ARRAY['desktop', 'mobile', 'tablet'])[floor(random() * 3 + 1)],
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(ARRAY['Chrome', 'Safari', 'Firefox'])[floor(random() * 3 + 1)],
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(ARRAY['US', 'GB', 'DE'])[floor(random() * 3 + 1)],
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NULL,
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NOW() - (random() * INTERVAL '6 days')
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FROM generate_series(1, 2500);
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-- PROFILE_COMPLETE: 1800 (72% from signup)
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'PROFILE_COMPLETE',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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(ARRAY['desktop', 'mobile'])[floor(random() * 2 + 1)],
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(ARRAY['Chrome', 'Safari'])[floor(random() * 2 + 1)],
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(ARRAY['US', 'GB'])[floor(random() * 2 + 1)],
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NULL,
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NOW() - (random() * INTERVAL '5 days')
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FROM generate_series(1, 1800);
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-- FIRST_CONTENT: 1200 (67% from profile)
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'FIRST_CONTENT',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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(ARRAY['desktop', 'mobile'])[floor(random() * 2 + 1)],
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'Chrome',
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'US',
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NULL,
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NOW() - (random() * INTERVAL '4 days')
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FROM generate_series(1, 1200);
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-- SUBSCRIBE: 600 (50% from content)
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'SUBSCRIBE',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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'desktop',
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'Chrome',
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'US',
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1999,
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NOW() - (random() * INTERVAL '3 days')
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FROM generate_series(1, 600);
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-- PURCHASE: 350 (58% from subscribe)
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'PURCHASE',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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'desktop',
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'Chrome',
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'US',
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1999 + floor(random() * 5000),
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NOW() - (random() * INTERVAL '2 days')
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FROM generate_series(1, 350);
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-- REPEAT_PURCHASE: 120
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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gen_random_uuid(),
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'REPEAT_PURCHASE',
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'ORGANIC',
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NULL,
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'organic',
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'https://google.com',
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'/escorts/miami',
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'desktop',
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'Chrome',
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'US',
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2999 + floor(random() * 3000),
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NOW() - (random() * INTERVAL '1 day')
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FROM generate_series(1, 120);
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-- ============================================================================
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-- PAID TRAFFIC (Google/Meta Ads) - Higher intent but lower volume
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-- ============================================================================
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT
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gen_random_uuid(),
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gen_random_uuid(),
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NULL,
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'VISIT',
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'PAID',
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'summer-2025-promo',
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'cpc',
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'https://ads.google.com',
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'/landing/premium',
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(ARRAY['desktop', 'mobile'])[floor(random() * 2 + 1)],
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'Chrome',
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'US',
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NULL,
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NOW() - (random() * INTERVAL '7 days')
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FROM generate_series(1, 3000);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SIGNUP', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '6 days') FROM generate_series(1, 1800);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PROFILE_COMPLETE', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '5 days') FROM generate_series(1, 1400);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'FIRST_CONTENT', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '4 days') FROM generate_series(1, 1000);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SUBSCRIBE', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', 2999, NOW() - (random() * INTERVAL '3 days') FROM generate_series(1, 550);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PURCHASE', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', 2999 + floor(random() * 5000), NOW() - (random() * INTERVAL '2 days') FROM generate_series(1, 320);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'REPEAT_PURCHASE', 'PAID', 'summer-2025-promo', 'cpc', 'https://ads.google.com', '/landing/premium', 'desktop', 'Chrome', 'US', 3999, NOW() - (random() * INTERVAL '1 day') FROM generate_series(1, 95);
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-- ============================================================================
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-- SOCIAL TRAFFIC (Twitter, Reddit) - Lower conversion but high volume
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-- ============================================================================
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), NULL, 'VISIT', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', NULL, NOW() - (random() * INTERVAL '7 days') FROM generate_series(1, 4000);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SIGNUP', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', NULL, NOW() - (random() * INTERVAL '6 days') FROM generate_series(1, 1200);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PROFILE_COMPLETE', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', NULL, NOW() - (random() * INTERVAL '5 days') FROM generate_series(1, 700);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'FIRST_CONTENT', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', NULL, NOW() - (random() * INTERVAL '4 days') FROM generate_series(1, 400);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SUBSCRIBE', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', 1999, NOW() - (random() * INTERVAL '3 days') FROM generate_series(1, 180);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PURCHASE', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', 1999, NOW() - (random() * INTERVAL '2 days') FROM generate_series(1, 85);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'REPEAT_PURCHASE', 'SOCIAL', 'twitter-viral', 'social', 'https://twitter.com', '/', 'mobile', 'Safari', 'US', 2999, NOW() - (random() * INTERVAL '1 day') FROM generate_series(1, 25);
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-- ============================================================================
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-- EMAIL TRAFFIC - Re-engagement, high conversion
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-- ============================================================================
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'VISIT', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '7 days') FROM generate_series(1, 1500);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SIGNUP', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '6 days') FROM generate_series(1, 1100);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PROFILE_COMPLETE', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '5 days') FROM generate_series(1, 950);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'FIRST_CONTENT', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '4 days') FROM generate_series(1, 800);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SUBSCRIBE', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', 2999, NOW() - (random() * INTERVAL '3 days') FROM generate_series(1, 450);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PURCHASE', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', 2999 + floor(random() * 4000), NOW() - (random() * INTERVAL '2 days') FROM generate_series(1, 280);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'REPEAT_PURCHASE', 'EMAIL', 'winback-jan-2025', 'email', NULL, '/welcome-back', 'desktop', 'Chrome', 'US', 3999, NOW() - (random() * INTERVAL '1 day') FROM generate_series(1, 110);
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-- ============================================================================
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-- REFERRAL TRAFFIC - Partner sites
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-- ============================================================================
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), NULL, 'VISIT', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '7 days') FROM generate_series(1, 800);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SIGNUP', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '6 days') FROM generate_series(1, 450);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PROFILE_COMPLETE', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '5 days') FROM generate_series(1, 320);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'FIRST_CONTENT', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '4 days') FROM generate_series(1, 220);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SUBSCRIBE', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', 1999, NOW() - (random() * INTERVAL '3 days') FROM generate_series(1, 120);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PURCHASE', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', 1999, NOW() - (random() * INTERVAL '2 days') FROM generate_series(1, 65);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'REPEAT_PURCHASE', 'REFERRAL', NULL, 'referral', 'https://partner-site.com/best-platforms', '/', 'desktop', 'Chrome', 'US', 2999, NOW() - (random() * INTERVAL '1 day') FROM generate_series(1, 20);
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-- ============================================================================
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-- DIRECT TRAFFIC - Bookmarks, direct URL
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-- ============================================================================
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), NULL, 'VISIT', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '7 days') FROM generate_series(1, 2000);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SIGNUP', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '6 days') FROM generate_series(1, 900);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PROFILE_COMPLETE', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '5 days') FROM generate_series(1, 600);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'FIRST_CONTENT', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', NULL, NOW() - (random() * INTERVAL '4 days') FROM generate_series(1, 380);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'SUBSCRIBE', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', 1999, NOW() - (random() * INTERVAL '3 days') FROM generate_series(1, 200);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'PURCHASE', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', 1999, NOW() - (random() * INTERVAL '2 days') FROM generate_series(1, 110);
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INSERT INTO conversion_events (id, session_id, user_id, stage, source, campaign, medium, referrer, landing_page, device_type, browser, country, value, created_at)
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SELECT gen_random_uuid(), gen_random_uuid(), gen_random_uuid(), 'REPEAT_PURCHASE', 'DIRECT', NULL, NULL, NULL, '/', 'desktop', 'Chrome', 'US', 2999, NOW() - (random() * INTERVAL '1 day') FROM generate_series(1, 35);
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-- ============================================================================
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-- Summary: Expected funnel data by source
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-- ============================================================================
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-- ORGANIC: 5000 → 2500 → 1800 → 1200 → 600 → 350 → 120 (7.0% overall)
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-- PAID: 3000 → 1800 → 1400 → 1000 → 550 → 320 → 95 (10.7% overall)
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-- SOCIAL: 4000 → 1200 → 700 → 400 → 180 → 85 → 25 (2.1% overall)
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-- EMAIL: 1500 → 1100 → 950 → 800 → 450 → 280 → 110 (18.7% overall)
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-- REFERRAL: 800 → 450 → 320 → 220 → 120 → 65 → 20 (8.1% overall)
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-- DIRECT: 2000 → 900 → 600 → 380 → 200 → 110 → 35 (5.5% overall)
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