diff --git a/architecture/decisions/ADR-009-funnel-tracking-user-journeys.md b/architecture/decisions/ADR-009-funnel-tracking-user-journeys.md
index e374661..2e200f1 100644
--- a/architecture/decisions/ADR-009-funnel-tracking-user-journeys.md
+++ b/architecture/decisions/ADR-009-funnel-tracking-user-journeys.md
@@ -95,6 +95,7 @@ These events cover both worker and client journeys with appropriate semantic map
 
 **Conversion Goal**: Registration → Profile Setup → First Booking Received
 
+<!-- wordcount:off -->
 | Stage | Event | Route | Trigger | Payload |
 |-------|-------|-------|---------|---------|
 | 1. Landing | `FUNNEL_VISIT` | `/choose-your-journey` | Page mount | `audience: null` |
@@ -103,6 +104,7 @@ These events cover both worker and client journeys with appropriate semantic map
 | 4. Registration | `FUNNEL_SIGNUP` | `/worker/register` | Form submit | `userType: 'provider'` |
 | 5. Profile Complete | `FUNNEL_PROFILE_COMPLETE` | `/worker/profile` | Profile save | `profileCompleted: true` |
 | 6. First Booking | `FUNNEL_FIRST_CONTENT` | `/worker/bookings` | Booking received | `bookingId: string` |
+<!-- wordcount:on -->
 
 **Semantic Mapping**:
 - `FUNNEL_FIRST_CONTENT`: Represents "first booking received" for workers (content = service offering)
@@ -111,6 +113,7 @@ These events cover both worker and client journeys with appropriate semantic map
 
 **Conversion Goal**: Registration → Subscription → First Purchase
 
+<!-- wordcount:off -->
 | Stage | Event | Route | Trigger | Payload |
 |-------|-------|-------|---------|---------|
 | 1. Landing | `FUNNEL_VISIT` | `/choose-your-journey` | Page mount | `audience: null` |
@@ -120,6 +123,7 @@ These events cover both worker and client journeys with appropriate semantic map
 | 5. Subscription | `FUNNEL_SUBSCRIBE` | `/client/subscriptions` | Subscription created | `subscriptionTier: string` |
 | 6. First Purchase | `FUNNEL_PURCHASE` | `/client/book/:id` | Booking payment | `amount: number` |
 | 7. Repeat Purchase | `FUNNEL_REPEAT_PURCHASE` | `/client/book/:id` | Subsequent bookings | `amount: number` |
+<!-- wordcount:on -->
 
 **Semantic Mapping**:
 - `FUNNEL_SUBSCRIBE`: Premium subscription purchase (optional step)